About the project

GOeureka is a travel tech company utilising blockchain technology to build a hotel booking platform

The hospitality sector is the second largest contributor to the global travel industry and it is currently dominated by online travel agents. OTA's generate around 70% of online hotel bookings and this has impacted hotel's direct bookings, profit margins and loyalty programs. GOeureka, wants to change the scenario by putting hotels and customers first. Using blockchain technology, GO plans to benefit hotels and customers by introducing commission-free bookings, accepting payment through cryptocurrencies that are devoid of merchant fees, and transforming traditional brand loyalty programs.

GOeureka aims to create a new symbiosis where hotels maintain control over their brand while unlocking value for consumers on its platform, the company said. GOeureka’s vision for the future of the travel industry is a supportive online ecosystem where all businesses are allowed the opportunity to thrive and benefit from providing the best goods or services to travelers. As a technology partner to hotels, GOeureka intends to provide a seamless web and app experience to users without the high commission structures imposed by current OTAs. The company said it provides an affordable and efficient platform for hotels and consumers to directly engage and transact with each other, removing the inequitable commissions to OTAs that ultimately decrease hotels’ margins and increase consumer prices. These benefits are then passed on to customers. GOeureka is also introducing a patent-pending Re-Booking function for customers to obtain the best value for rooms. When the hotel rate drops, the Re-Booking feature will automatically detect and re-book an existing booking at the lower rate.

Additonally, GOeureka proposes an interoperable loyalty program that will benefit hotels and customers by promoting the hotel's own loyalty rewards program with the option to convert hotel loyalty points into GO Credits that can be used on the GOeureka platform. For consumers who subscribe to multiple loyalty programs, GOeureka’s solution for an interoperable loyalty program could facilitate instant redemptions and exchange for multiple loyalty point currencies on a single platform. Blockchain acts as an immutable and secure ledger of all transactions related to the issuance of GO credits, creating a transparent, auditable supply of loyalty points without the need for intermediaries, the company noted.

The growth of online travel agencies is a perfect example of how new technology can disrupt an existing industry. These online agencies have a huge advantage over the normal hotels since they are able to offer consumers low prices and more options. However, it is not all rosy for the online travel agency; the traditional hotel sector is slowly adopting the online technology. However, these hotels are still lagging behind. They need to work faster. Otherwise, intermediaries that get them in touch with customers could start making more than them.

The GOeureka team thinks they may have found something that will give the hotel an edge over agencies. To do this, they have decided to augment the existing loyalty programs with blockchain technology. The aim of the GO project is to utilize the blockchain to create a symbiotic relationship between hotels and customers. Hotels will maintain control of their brand while customers will get more value at the same price.

They have to work faster. If not, brokers who make them contact with customers can start making more of them. The GOeureka team thinks they might have found something that would give this hotel an edge over its agency. To do this, they decided to add the loyalty program available with blockchain technology. The GO project goal is to utilize blockchain to create a symbiotic relationship between hotels and customers. Hotels will maintain control of their brands while customers will get more value at the same price.

GOeureka is a travel technology company that uses blockchain technology to build a hotel booking platform.

GOeureka's vision

GO has a plan to create an online ecosystem where businesses grow by offering the best services to tourists. As a technology partner for the hotel industry, GO will offer applications and web experiences that are simple and direct to users without high commissions on most sites. By freeing up resources for hotels, GO will enable them to offer better value and customer service with their resources

1. To decentralize the hotel booking sector and provide greater transparency by allowing hotels to connect directly with their customers

2. Aim to provide users with a dynamic digital experience and remove the high commission structure imposed by online travel agents

3. By reducing hotel financial commitments to third party ordering platforms,

PRODUCT OVERVIEW

The GO platform includes the following:

1) Website with ordering and payment functions

2) Mobile application for customers and hotels to communicate directly with each other

3) Centralized data center and server to store Personal Identification Information (PII), order details customers, and data from hotels

4) Use Ethereum blockchain and smart contracts to generate decentralized GO Tokens and execute payment requestsGO will save PII, customer order details and hotel off-chain data to avoid network transaction costs and ensure direct execution of user activities. GO will look to move the entire in-chain platform in the future, with the introduction of the new blockchain technology (ie, Raiden) which allows minimal instant execution at no cost.

GOeureka Hotel Booking Loyalty Program With Blockchain

If the hotel wants to integrate, the GO ecosystem will offer an API where hotels can link their inventory with the reservation system. There will be guidelines offered to the hotel IT department to make seamless integration. Go will also integrate with property management software from the hotel through a strategic partnership. One problem that GO will solve is a broken loyalty program. Today, every airline, car rental service, and hotel will have its own loyalty program. This makes it difficult for ordinary consumers to collect enough points to redeem significant rewards. The integrated loyalty program supported by blockchain is the future. Go will make interoperable programs supported by this technology. Users will have the option to convert hotel loyalty program points on GO credit. With this system, loyalty points obtained from car rental services can be converted into GO credit. This can then be used to pay for hotel rooms.

In the future, we plan to use bonus points when users join various loyalty programs on the same platform. Points received at the restaurant can be used to receive loans from the GO system and are approved for payment for other services. The GOeureka project will be a useful solution for hoteliers. Blockchain ensures transparency of transactions. By removing traditional payment methods, GOER promises not to charge fees for paid search sites or exclusive promotions. An interface for Internet management is also available. The company will not set a parity level policy for hotels on the GO platform, and hotels can register rooms at affordable prices. You can also process payments for password calls, direct customer communication, a new generation of loyalty, marketing, media and community goals.